Podcast & Live Media
Recurring Content & Audience Growth
Live programming, scheduled broadcasts, and real-time community engagement across Instagram, Facebook, and YouTube.
I manage and promote recurring live programming tied to game-day coverage and community conversations. My role includes broadcast promotion, weekly scheduling coordination, real-time engagement support, and strategic short-form repurposing to extend reach across platforms.
Project Snapshot
Role: Social & Digital Media Strategist
Focus: Live programming promotion, audience engagement, recurring scheduling
Platforms: Instagram Live, Facebook Live, YouTube
Content Type: Weekly shows, post-game reactions, community conversations
Scope of Work
• Developed promotional assets for recurring live broadcasts
• Coordinated weekly programming schedules
• Supported real-time audience engagement
• Managed cross-platform distribution strategy
• Repurposed long-form content into short-form YouTube Shorts
• Maintained consistent broadcast cadence
Content Repurposing Strategy
To maximize content lifespan, I repurposed full-length live broadcasts into short-form YouTube Shorts using AI-assisted clipping tools. This allowed high-engagement moments to generate additional reach beyond the live audience and improve discoverability across platforms.
Performance Highlights
1,082+ views on top-performing Short
728+ views on tailgate promotion
26 peak concurrent live viewers
11+ minutes average live watch duration
Visual Examples
Weekly Podcast Promotion
Recurring broadcast scheduling • Multi-platform reminder strategy
Live Broadcast Activation
Real-time engagement push • Cross-platform distribution
High-Performing YouTube Short
Repurposed live content • 1,082+ views
AI-assisted clipping (Opus Clip)
Extended broadcast reach
