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Brand & Merchandise
Product & Visual Promotion
Social-first visuals supporting merchandise visibility, brand identity, and community-driven fashion within the 49ers fan space.
I developed and managed Faithfulistas, a women-focused 49ers fan apparel initiative supported by Instagram, TikTok, and Facebook content. My work centered on creating branded promotional assets, increasing product visibility, and encouraging women to confidently represent their team through fashion.
Project Snapshot
Role: Social & Digital Media Strategist
Focus: Product promotion, visual branding, audience engagement
Platforms: Instagram, TikTok, Facebook
Store Platform: Big Cartel
Scope of Work
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Designed branded merchandise graphics
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Created promotional content for product drops
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Managed social-first fashion campaigns
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Amplified women-focused fan representation
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Maintained visual consistency across platforms
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Supported store visibility through social distribution
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