Niner Empire
Community Growth & Engagement at Scale
I led social media strategy and content execution for Niner Empire, a national San Francisco 49ers fan community with chapters across multiple cities.
My work focused on increasing engagement, promoting events, and strengthening the organization's digital presence across Instagram, Facebook, TikTok, YouTube, and live-streaming platforms.
The Challenge.
The Niner Empire community is passionate and highly active, but managing communication across multiple chapters and events required a consistent content strategy. The challenge was maintaining engagement across platforms while promoting watch parties, charity events, and fan meetups throughout the season and off-season.
My Role.
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Social Media Manager & Content Strategist
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Content planning and execution
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Visual design and short-form video
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Community engagement
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Chapter support and promotion
Strategy & Execution.
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Developed content pillars for consistency (game day, events, community, announcements)
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Created high-engagement visuals and short-form videos
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Coordinated promotions across multiple chapters
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Adjusted content based on performance insights
RESULTS
65K+
Community Members
314K+
High-Perfomance Campaign Reach
1.2M+
Content Views
Performance snapshots pulled from platform insights.
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600,098 views over 28 days (+24%)
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35,480 engagements over 28 days (+33%)
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841 net followers gained during peak periods
Niner Empire
Community Growth at Scale
Led content strategy and community engagement for a 65K+ global fan base, producing high-performing visuals and short-form content with 1.2M+ reach.
Event & Chapter
Campaigns
Supported multi-location events through coordinated promotion, visual branding, and real-time engagement.
Brand & Merch Content
Created short-form and promotional content to support brand visibility and audience conversion.
Top Performing Content Examples
